Mardev, the international marketing and data services division of UK-based Reed Business Information, will join forces with DM2-DecisionMaker, the list management and marketing services division of Reed Business Information-US.
The new company, Mardev-DM2, will offer the DecisionMakerbrand and marketplace databases, as well as data cleansing, lead qualification, campaign automation and online measurement tools.
Zina Manda will serve as director of Mardev-DM2. Manda is currently director of Mardev.
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