Redi-Mail Acquires PPS Medical Marketing

Posted on by Chief Marketer Staff

Redi-Mail Direct Marketing has acquired PPS Medical Marketing Group Inc. for an undisclosed sum.

As part of the transaction, the Fairfield, firm will become one of only 10 database licensees of American Medical Association proprietary data, with the ability to resell AMA data such as physician and state license information. This will reportedly enable medical marketers to send physicians updated information on goods and services in support of their medical practices.

In addition, Redi-Mail will expand its pharmaceutical sampling business and remarket a number of rebate and coupon programs.

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