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Red Zone

Posted on February 1, 2008 by Chief Marketer Staff

Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format.

The station debuted in early 2004 as Red 104.4 FM, a terrestrial radio station in St. Louis. When the frequency was sold to another company, Emmis Interactive kept the rights to the format.

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