Razor Media LLC Launches Online Ad Network
Marketing Firm Razor Media LLC Launches Online Ad Network ClickAdix.com, offering Advertisers and Publishers a Flexible, Full-Featured Solution For Maximizing Traffic And Increasing Revenue.
2006-01-27 – Santa Ana, California – While demand for online advertising continues at an unprecedented clip, more and more options are popping-up for those advertisers and publishers looking to capitalize on the market’s seemingly insatiable appetite for increased traffic and higher returns. ClickAdix.com is the latest CPC player to enter the mix, releasing its new bidding platform with a host of capabilities appealing to both the SMB and Enterprise advertiser and publisher. Essentially, the service sells display ads across thousands of sites. Unlike CPM (Cost per Impression) networks, marketers pay only based on the ad’s performance, expanding on the genre popularized by Google and the billion-dollar Search industry.
Advertisers seeking traffic use the ClickAdix bidding system to vie for ads in multiple sizes, as well as pop-ups, text ads, and newsletters. According to the company, Newsletters have seen a noticeable up-tick in demand and are still a relatively untapped market. The company predicts that the niche will become a rapidly growing segment as marketers look to capitalize on established relationships between businesses and consumers. In addition, ClickAdix boasts the largest selection of bid-based CPC creatives on the web. With minimums as low as $25, the company has hit a chord with small business owners seeking their share of traffic. “We’ve been able to put the small business owner on an equal playing field with the big boys,” says co-founder and CEO, Gomin Beyer. “We never kick-out advertisers due to lower bids like some of the other networks.” The company’s low barrier to entry is less than other networks offering minimums as high as $2,500.
Popular features include extensive control over bidding and placement, without the one-size-fits-all limitations on the creatives. Advertisers bid on categories regardless of the types of sites they’re promoting, generating added traffic from any number of sources. Conversion tracking, reporting, and control over multiple creatives, offers the real-time feedback advertisers use to optimize their campaigns. “We know exactly how much each banner is costing us and how much revenue it generates”, says Ryan Friesner, online publisher and early adopter.” ClickAdix has become an integral part of our overall marketing efforts.”
On the publisher side, the service offers quick and easy sign-up, fast payouts, and the ability to manage multiple sites from a single interface. Publishers are paid on a CPC basis as opposed to CPM and CPA. According to Beyer, with the network’s CPC pay structure, publishers who generate high quality traffic will do better with ClickAdix, as CPA only pays on a per sale or per lead basis. “That’s great for the advertiser but not for the publisher, says Beyer. “Once the visitor has left the publisher’s site, it’s the advertiser’s job to seal the deal, not the publisher’s.” Publishers are also paid on buttons, banners, pop-ups, text ads and newsletters with ad filtering allowing control over the types of ads permitted on their sites. Extensive reporting offers pinpoint visibility over every placement and creative.
The underlying technology offers real-time fraud and quality control and is something the company is openly proud of. “Substantial R & D has gone into delivering only relevant traffic to our customers, says Chad Briggs, co-founder and CTO. “Our advertisers simply do not receive garbage traffic.” ClickAdix is a simple, flexible, straightforward way for advertisers to generate high-quality traffic and publishers to optimize returns on their online real estate. For information, visit ClickAdix.com.
