R. L. Polk & Co. and DataLogix have joined forces to bring DataLogix’s online household targeting capabilities to Polk’s automotive segmenting capabilities.
The joint offering combines DataLogix’ DLX Platform with Polk’s Total Market Predictor. Marketers will be able to mine a variety of automotive information and purchase propensity data for use in online campaigns.
Among its other offerings, DataLogix houses a database of store-keeping unit (SKU) level consumer discretionary purchasing behavior. R. L. Polk & Co. provides automotive information and marketing solutions.
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