According to a recent report from location-based mobile advertising firm Verve Mobile, about 7 in 10 mobile campaigns from quick-service restaurants (QSR) and casual-dining brands used location-based targeting. These campaigns performed two times better than mobile campaigns that didn’t leverage location targeting.
According to Verve’s report, “State of the Market: Location Powered Mobile Advertising,” which focused on the QSR and casual-dining category, nearly 70 percent of mobile campaigns delivered by the company used a location-based strategy, which was split up into three buckets:
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Network
