Q&As
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Agencies
Abacus Report: Catalogs Were on a Roll in ’97
Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according
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Agencies
Pilot Light
For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept
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Agencies
Corporate Gift Program Uncorked
Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With
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Agencies
100G prize marks Gund centennial.
EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund
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Agencies
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Agencies
May & Speh Acquires Sigma Marketing Group
May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in
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Agencies
Oops! Catalog Faux Pas
Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel
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Agencies
Hello, You Failed. Would You Like to Buy a Blender?
This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened
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Agencies
You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers