Q&As
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Agencies
The Sector in the Interactive Mask
HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The
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Agencies
A Customer in the Palm Is Worth…
JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.
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Agencies
DATABASE MARKETING
ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from
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Agencies
Here’s the Beef
TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?
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Agencies
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the
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Agencies
DMA Names Prescott International VP
THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is
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Agencies
Wake up and Smell the Co-Marketing
Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots
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Agencies
Don’t Quote Me-PLEASE
IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the