Q&As

Ask yourself: After it’s over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The

Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending

WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban