Q&As

CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on

There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

“BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating

WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

There aren’t many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.

DURING TWO OF my summer sojourns, I realized that many of our industry’s finest had done an exemplary job of branding, at least in our household.While

WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure