Q&As

Mark McGwire and Sammy Sosa weren’t the only ones to make baseball history this summer. Even a 10-year-old can hit a home run with a direct mail campaign

OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself

THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization

WANT A CAPTIVE audience? Try airline passengers, strapped into their seats at 32,000 feet.Reno, NV-based DelysAir, a manufacturer and distributor of gourmet

YOU’RE WRONG IF you think this is going to be one of those “What was on the front page of DIRECT 10 years ago?” articles. Actually, there was but one

CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants

THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

WHEN DAVE RATNER was in sixth grade, he was thrown out of school for his sense of humor, his willingness to play to an audience and his overriding concern

WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

BETTER, FASTER and cheaper has long been the rallying cry that direct marketers trumpet when asked about the future. But opinions on how this will be