Q&As

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.

How purpose-driven brands can approach a measurement paradigm while establishing industry standards.

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

A tour of stand out event marketing strategies at the annual INBOUND conference.

How marketing and PR can work together on integrated, AI-driven strategies.

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.