Q&As

The best way to build a successful program is to create a solid financial model that can measure projected return on investment before launch.

Online IT buyers place heavy value on objective Web content when making their buying decisions, according to a survey from the CMO Council and KnowledgeStorm.

The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions …

To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a …

Online retailer Bluefly hired Spiegel Catalog veteran Brad Matson as CMO. Matson will oversee all marketing and communications for Bluefly’s high-end apparel Web site. He had been senior VP-advertising and brand communications at Spiegel, where he …

Schick has signed as the main sponsor for a reality series set to debut on Spike TV next year. As part of its sponsorship, Schick’s best-selling Quattro razor will be integrated into the 10-episode series King of Vegas, with a weekly segment titled, …

Marriott gives New Yorkers a view of its new room design with four days of entertainment taking place on a Times Square billboard. The glass room, built atop the billboard, showcases new bedding and décor that’s rolling into Marriott Hotel and Resorts …

Event marketing agency Next Marketing this week sends one of its tour vehicles to Mississippi to help the American Red Cross reunite families separated by Hurricane Katrina. The Atlanta-based agency outfitted the 53-foot trailer with a satellite …

4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes. Under the partnership, employees in 500 Chuck E. Cheese restaurants will …

The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …