Q&As

According to research conducted by ROI evaluation service company Joyce Julius & Associates, tennis sponsors got a big bang for their bucks with stadium signage during this year’s U.S. Open, as their logos appeared clear and in-focus for a combined 147 hours, 57 minutes during the 14 consecutive days of coverage afforded the tournament by CBS and USA Network.

By scanning Reward Zone cards at the point of sale, Best Buy has collected purchase data and demographic research to help build a new customer-centric model and define its most profitable consumer segments.

In anticipation of expected level four Hurricane Rita, the Postal Service has suspended drop shipments in several areas along the Gulf Coast of Texas.

After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.

Jeeves the search butler has heard his master’s voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.

Direct mail spending will grow by a robust 7.5% in 2005, according to a new report from Winterberry Group.

Steve Cone has never been shy about voicing his opinion. And that trait came in handy when we sat down with him to discuss his views on CRM.

Lawson Software has built a global business by providing clients with open-architecture software systems. But its technical support needed technical help. Surveys showed that client satisfaction had sunk to 85%, several percentage points lower than it should have been.

As much as we respect and admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made in his recent critique of our new book, “Return on Customer: Creating Maximum Value From Your Scarcest Resource (“The CRM Cynic: Don and Martha ROC and Roll,” The CRM Loop, July 28, 2005).

CompUSA may have a cure for triskaidekaphobia—fear of the number 13—at least among small office/home office (SO/HO) owners.