Q&As

Want a royal tour of the Imperial Cities of Eastern Europe (Prague, Vienna and Budapest)? Or do you want to fulfill a Dream of Indochine (Laos, Thailand, Vietnam and Cambodia)? Or do you just want to be the first on your block to see Libya (with Tunisia thrown in for good measure)?

If Jill Fairchild has her way, when you want to know where to buy clothing or accessories — or even health and beauty products and services — your first source, if not your only source, will be one of her Where To Wear guides. Since she published her first guide in 2000 to New York, she has expanded her brand to cover 16 cities in nine books, each updated annually. The books are available both in bookstores and on her Web site, http://www.wheretowear.com.

In spite of having smaller budgets and infrastructures than their bigger cousins, marketers in small to mid-sized businesses face nearly identical customer data management challenges. They must effectively identify their best customers and prospects, and deliver compelling marketing messages. Additionally, they are increasingly responsible for demonstrating measurable return on investment (ROI) for the finite dollars they have to spend.

Cash is no longer the ultimate motivator. That’s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect …

Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne …

The Incentive Marketing Association yesterday honored its Circle of Excellence Award recipients at a luncheon during the Motivation Show. The winners were: Title: Leveraging ExcellenceProgram Type: Employee RecognitionClient: Anderson Performance …

Sprint Nextel Corp. has put a positive spin on its Sept. 1 merger with Nextel in a premium-driven campaign targeting current business-to-business customers. Sprint orchestrated a series of mailings to reassure its business customers that the merger …

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

Coalition loyalty firm Vesdia Corp. is selling its flagship program, BabyMint to Collegiate Funding Services, but Vesdia will continue to run the program. Vesdia will administer BabyMint for CFS the same way it handles branded loyalty programs for other …

The majority of American consumers clip coupons and its not all about the discountsit’s also about the hunt.