Q&As

Hollywood loves a good horror film, but the harsh reality of this year’s slumping box office has been scarier than a Friday the 13th sequel. As film attendance

NEW LISTS Plein Air Magazine Streamline Publishing Inc. has issued a list of 13,856 subscribers to Plein Air, a magazine for fine art collectors and artists.

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

GOODBYE AND GOOD riddance, summer. The Northeast was locked into a heat-and-humidity wave for much of the season. Weather reports teased blessed relief

IT MIGHT SOUND BIZARRE TO compare a DM copywriter like Ed McLean with the novelist Nelson Algren. But McLean, who died in August at age 77, shared certain

Universal Studios is backing its upcoming release of King Kong with a host of top brands and $100 million worth of promotion support. Universal Studios

ADVERTISING EXISTS TO help companies make money. That’s it. There are no moral victories in marketing. Chances are you already know this, and you’re pretty

Here at the Direct editorial offices we don’t quite work 24/7, although it does feel that way sometimes. But we are thinking of you our beloved readers

AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach

Which is the absolute worst promotion in U.S. history? I love the business so much, I’d really prefer not to make that call. Luckily for me, when it comes