Q&As

Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from

Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million.

Direct response advertising is on a roll. DR expenditures totaled $2.96 billion during the first half of 2005, a 19.9% increase over the same period last

PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator

GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?

TWO FOR TOM I’ve been an admirer of Tom Collins’ work for years, and I think The Makeover Maven is the best thing in Direct. I’ve always found Tom’s analyses

THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the

IF YOU’RE OLD ENOUGH, YOU REMEMBER WHEN THE POST OFFICE accused Playboy magazine of being obscene. (If you’re contemporary enough, you wonder why Hugh

Type the phrase Dell hell on Google and the world’s most popular search engine returns more than 2.4 million results. Type Dell sucks and almost 1.3 million