Q&As

DON’T SAY WE DIDN’T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show

THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it’s becoming even more of an unsavory concept. Recent

MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs

IF YOU ASK MANY REPORTERS WHERE TO GET THE REAL story, they’ll say Follow the money. That’s what Direct did recently for its annual agency leaders roundtable.

Sept. 19, 2005 Conservative mailers are crying foul over a court ruling that bulk mailings by nonprofit UNITED SENIORS ASSOCIATION INC. may have misled

ANYONE CAN START UP AN Internet site, or even a catalog, right? Sometimes it seems that way, as new e-commerce domains often shortly followed by print

DIRECT MARKETING IN THE United States will generate $1.85 trillion in 2005, 7% of the country’s $26 trillion in total sales, according to a new report

FACE IT, WE’RE ALL LAZY I read Beth Negus Viveiros’ Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought

Last Oct. 15 I wrote a column in Direct about an informal survey I’d done, polling direct marketers on their favorite and least favorite conference locations.

Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of