Q&As

Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of

THE LATEST VERSION OF Continental Airlines’ One-Pass newsletter reflects a deep customer file, a mandate to save money and ultimately a desire to offer

Jeeves, the longtime mascot of search engine Ask Jeeves, will soon get his walking papers. News of the butler’s booting came from Barry Diller, chairman

MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation’s largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company

OK, it’s time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,

High-speed Internet use is still growing, but the early adapters appear to have adapted, and the laggards aren’t jumping on the bandwagon as quickly as

THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled

Before Hurricane Katrina, 1504 was the worst room a traveler could get in any large New Orleans hotel. I know this from personal experience: During the

WHEN THE TOPIC is business-to-business direct marketing, I’m often asked about what kind of response rates to expect, about the most productive media

STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even