Q&As

Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.

NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …

Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by …

Amazon.com

The Federal Trade Commission has levied judgments of nearly $16 million against five unrelated firms accused of bilking Hispanic consumers. The scams used a variety of direct response mediums, including television, telemarketing and the Internet.

Bass Pro Shops, an outdoor merchandise retailer, increased its cross-sales revenue by 50% when it personalized its recommended products.

Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …

American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker’s recently announced commitment to reach out to the young family market through tactics other than traditional …

Rod Kramer cooks up some food for thought about flip-flopping executives.

CM Publisher Hershel Sarbin’s take on BUSINESSWEEK columnist John Fine’s “The ‘Mystical Hold’ of TV”