Q&As

American Express is giving its Rewards members a shot at luxury goods for as few as 1,000 Rewards points…but only for 14 days. AmEx is using the Membership Rewards Exclusives Event to launch a new overlay for Rewards, dubbed Membership Rewards …

General Motors Corp. and Ford Motor Co. broke records this summer with their employee-discount incentive programs, each touting the promotion as a big success. But while cars sales zoomed, profitability plunged. Last week, GM North America, the company …

Banana Republic is running a two-part sweepstakes tied to Columbia Pictures’ Memoirs of a Geisha. The grand prize is two trips— to Los Angeles for the movie’s Dec. 3 premiere, a $250 Banana Republic wardrobe and $250 in spending money. The second prize …

Syracuse, NY-based grocery store Green Hills is nearly ready to roll out the Pay By Touch biometric fingerprint ID system for payments and identification to its 30,000 loyalty program participants. “We’re still working through some technical issues, but …

American West and U.S. Airways have joined their frequent flyer programs, FlightFund and Dividend Miles, into one reward scheme following the recent merger of the two airlines. A new program, which will retain the name U.S. Airways’ name Dividend Miles, …

INTERCONTINENTAL HOTELS GROUP: has added Shanghai Airlines and Hainan Airlines as new partners under its guest loyalty program, Priority Club Rewards. To celebrate its new partners, Priority Club Rewards members can earn triple miles on Flying Crane, …

Are you the type who likes to sit down with a beer, go on a pub crawl or maybe even do some good in the world? If so, you’re probably receiving the newsletter addressed to Saint Arnold’s Army. That’s a battalion of loyal fans of Saint Arnold Brewing Co., a microbrewery in Houston, Texas.

Not many of us can see into the future. But The Herman Trend Alert, an e-zine from The Herman Group, helps readers do just that in the area of workplace trends.

Looking for ways to attract e-zine subscribers and build a large and responsive list? Return Path offers three that always work.

More companies are now sending e-mail—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop.