Q&As
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Agencies
Bluefly CEO Payner: Customers Want to Talk to You
Customers want to talk to brands. And because Bluefly took a chance with an open-ended survey, thousands of consumers told the online retailer what a girl wants.
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Agencies
Loose Cannon: Time to Take Candy from Babies
Think toilet-papered trees and egged front doors are the most insidious aspect of the current holiday? Think again, friends, for I come before you today to say Halloween threatens nothing less than the survival of the direct marketing industry.
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Agencies
FTC Sues Canadian Telemarketer for Fraud
A Canadian telemarketing is facing criminal and civil charges in the U.S. after allegedly bilking elderly consumers here.
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Agencies
Kahlua Taps Brand Integration Via New TV Series
Kahlua has teamed up with Condé Nast Traveler and the Oxygen Network to push its coffee liqueur though a new TV show, Bring Home the Exotic. The five-part series lets viewers travel with a Condé Nast Traveler editor and a couple to exotic …
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Agencies
Citigroup Hangs Mirrors Across Manhattan
Citigroup’s Women & Co. division is bringing a little glam to guerilla marketing by posting mirrors in public places. The four-city effort puts hundreds of gilt-framed mirrors on city streets in New York, Los Angeles, San Francisco and Chicago. Captions …
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Agencies
Dick’s Sporting Goods Takes Apprentice Task In-Store
Dick’s Sporting Goods is taking its upcoming task on The Apprentice to a store near you. The retailer will leverage its brand integration deal on tonight’s episode with a three-day, in-store event modeled after the Apprentice task. During the show, …
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Agencies
Fuse, Cox Launch Music Video Contest
Music network fuse and Cox Communications are teaming up to roll out a new promotion designed to cast a spotlight on the next music video star for the network’s On Demand program. To support the search for the next music video star for fuse On Demand, …
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Agencies
Monster Worldwide Profit Rises
Monster Worldwide’s profits rose to $30.8 million for the third quarter of 2005 compared to $20 million for the same quarter a year earlier, the online jobs company reported yesterday.
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Agencies
Cufflinksdepot Buttons Up the Shirt Accessory Market
Boom times have returned for the cuff link, but not just for a banker’s discrete gold disk or silk knot. Or even a salesman’s novelty links with a favorite sport, hobby, or animal. No, we’re talking links for the rap and hip-hop generation: links that don’t mean a thing, if they ain’t got that bling.