Q&As

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

JUST WHAT PAIN CAN DMERS expect in the wake of Hurricanes Katrina and Rita? Speakers at DMA05 pondered that question as Wilma, the 22nd hurricane of the

BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,

Use of toll-free numbers, which generated $10.9 billion in 2004, will amount to $14.5 billion by 2009. Direct response TV will continue to take its share:

An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent

IT WAS SUPPOSED TO BE DMA president John Greco’s coming-out party. The DMA05 conference in Atlanta was the first fall show that was truly his after having

Visa USA today breaks its holiday sweepstakes with its biggest-ever prize pool for a fourth-quarter promo. The Visa $1.5 Million Holiday Giveaway dangles a grand-prize of $250,000 and, for the first time, 50,000 prizes of $25 each. Cardholders are …

Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …

4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event. Consumers enter …

Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads