Q&As
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Stereo System
Getting older. It happens to the best of us and sometimes to the best customer bases as well. Tower Records found just that as it studied its customer
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VoIP In or Out?
MORE SMALL businesses are discovering the benefits and lower costs of voice over Internet protocol (VoIP) systems. According to industry analysts In-Stat/MDR,
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Court: Hanover Unit Didn’t Deceive
A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers
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Up to Scratch
FOR ME, IT WAS LOVE AT FIRST sight. I’d never seen anything so slim, so responsive, so good-looking. And with those kind of smarts wrapped in that beautiful
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Agencies
Big Storms May Pinch DMers, Too
JUST WHAT PAIN CAN DMERS expect in the wake of Hurricanes Katrina and Rita? Speakers at DMA05 pondered that question as Wilma, the 22nd hurricane of the
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Turning the Periodical Tables
BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,
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Agencies
Commercials Take Their Toll (Free)
Use of toll-free numbers, which generated $10.9 billion in 2004, will amount to $14.5 billion by 2009. Direct response TV will continue to take its share:
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Web Keeps New Orleans Business Going
In the old days, if a small to midsize enterprise was hit by a natural disaster like Hurricane Katrina, the owner was fortunate if all he or she lost
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Agencies
Dutch Treat
I am blessed with a wife and two daughters whom I love far more than is fiscally sound. In 2001, I broke down and took them all on a European cruise.