Q&As

Henry Schein Inc., a healthcare products B-to-B marketer, has been authorized by its board to buy back up to $100 million of its outstanding common stock.

COMPANIES ACQUIRE CUSTOMERS through a variety of marketing channels and offers. Products and services are then cross-sold to increase product penetration,

STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn’t be measured solely by online conversions to a sale. A lot of

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

CANNON’S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven’t read

LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I’ll soon have lots of company. The Economic News reports

IF YOU EVER DARED TO strike up a conversation with an insurance salesman, he might introduce you to a basic tenet of his business: Life insurance can’t

John Greco is a presidential history buff. But he’s getting carried away with himself. He apparently thinks he is president of the United States, and

WHAT HAPPENS WHEN THE CLAMOR FOR ATTENTION gets more and more strident? Right! Promises, claims, approvals and assurances get wilder and wilder. Just

An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent