Q&As

MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site …

Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale “A Treasure’s Trove,” …

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry …

Kellogg Co. will quit using a kids’ print ad that touts premiums, rather than products. The ad came under fire for violating the guidelines of the Children’s Advertising Review Unit (CARU) of the National Advertising Review Council. The ad focused not …

McDonald’s is counting down the days for the start of the 2006 Olympic Winter Games in Torino, Italy as the top sponsor and official restaurant of the Games. The QSR is rolling out a series of initiatives for its 2006 Olympic Games plans, including …

Procter & Gamble’s Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand …

Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed “SMS & Win Miles,” put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. …

Jim Alessandro has joined the Disneyland resort as senior VP-marketing. Alessandro, who was formerly assigned as VP-global marketing support

Everyone likes to save money, both in business and on pleasure. That’s why Shel Horowitz’s e-mail newsletters appear to be flourishing.

Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here’s why multi-tiered e-zines are the answer.