Q&As

E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values.

As U.S. companies continue to expand globally, currently employing more than 60 million overseas workers, motivating and rewarding these diverse workforces is a significant challenge to organizations. Managers must be sensitive to differences since what …

Housewares retailer Linens ‘n Things is being acquired by a group of investors led by Apollo Management for about $1.3 billion. The Clifton, NJ-based retailer went on the block as part of a strategic review process. Sales fell nearly 4% to $629 million …

Experiential awards, including spa and sports packages, are far surpassing cash awards as incentives as companies continue to tap into employees’ emotional needs. More and more companies are rewarding valued employees with true experiences to keep them …

Kids love gift cards. In fact, the majority of children ages five to 14 have received or purchased a gift card. Four out of five parents of this age group said that they have purchased more than three gift cards for children, both their own and others, …

Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.

Mr. Coffee is using a premium offer to rev its print ad campaign starring pop-culture icons, starting with NASCAR champ Jeff Gordon.

TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece.

Everyday-low-prices on automobiles overwhelm other vehicle incentives, including zero-percent financing, employee discounts for everyone and cash-back rebates, according to a recent Maritz poll.

The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.