Q&As

Industry experts estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things you can do to avoid being part of this statistic.

Warning, e-zine publishers: Depending on your content, you can get in trouble for mailing to kids in Utah in Michigan.

Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.

It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.

General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.

Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed …

Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt…Go Far! campaign is a nationwide program that challenges teens …

Epsilon continues to expand its footprint in database and loyalty marketing, merging earlier this month with sister shop Frequency Marketing, Inc. (under parent Alliance Data) and,,,

New York-based apparel manufacturer Liz Claiborne is trying yet again to acquire the outstanding shares of Hingham, MA-based cataloger/retailer The J. Jill Group.

James Thulin, president of list management/brokerage company TCI Communications Inc, has changed his plea Friday in his attempted murder case to not guilty by reason of insanity,