Q&As
-
Agencies
CMO Council Debuts Marketing Performance Measurement Certificate Program
The Chief Marketing Officer Council has launched Mastering MPM, a program geared toward training executives in marketing performance measurement.
-
Agencies
Letters to the Editor
Letters in response to “Loose Cannon: First, Do No Harm. Unless You’re Feeling Lazy” Direct Newsline, March 27, 2006
-
Agencies
Kodak Launches King Kong Smiles Sweeps
Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.
-
Agencies
Apprentice Fans Go Cruising with Norwegian Cruise Line Sweeps
Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC’s The Apprentice.
-
Agencies
Reebok Recalls Bracelets Amid Child’s Death
Sneaker-maker Reebok International Ltd. is recalling 300,000 charm bracelets after a four-year-old in Minnesota swallowed a piece of the jewelry and died from lead-poisoning.
-
Agencies
CPG Sales Up 1.6%; Drugstores Gain Ground: IRI
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.
-
Agencies
NBC Boosts Heist Via Street Team, Sweeps Promo
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
-
Agencies
Speech, Speech: Why–and How—to Hit the Speaking Circuit
Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.
-
Agencies
Jones Explores Sale of Company
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.
-
Agencies
Build a Fence Around Your Customers
You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back