Q&As
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Agencies
The Lady’s Slipper Doth Protest Too Much
The spring 2006 White Flower Farm catalog’s frontpiece “Notes from the Farm” contains a bit of self-flagellation from Amos Pettingill. It’s worth quoting.
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Agencies
How Does Your Garden Grow?
To the world of plants, I’m a known felon. I’ve killed so many houseplants, that if there was a bud and bloom post office, my picture would be on the wall as public enemy number one. I’m great with things that can scream when they’re hungry, like pets and children. Violets that sit there quietly, politely waiting for a spot of water and some plant food? They’re out of luck.
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Agencies
Weeding Through the Numbers
Welcome to Wisteria Lane. Want to increase the value of your home? Spruce up your yard. With no self interest in mind, we’re sure, the good folks at Scotts Miracle-Grow report in a new ad campaign that a beautiful lawn and garden can increase property …
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Agencies
Saltworks Sales Surge Through SEO
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.
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Agencies
Medwave Hopes Online System Will Open Markets
A small direct marketer of high tech medical instruments hopes a new online device will help it break open more markets and reduce selling costs.
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Agencies
Make Your Copy More Meaningful
Deep down, all copywriters want the same thing, to be loved. And to a copywriter, love equals being read. Here’s a few tips on how to get some affection from your customers.
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Agencies
NBC Brings Passions Fans Online
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.
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Agencies
Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
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Agencies
Newsletters Rank Third in E-Mail Usage
Newsletters may not be the top e-mail marketing activity. But they’re a solid number three, according to a new survey by Direct and Multichannel Merchant magazines.
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Agencies
How to Find an RSS Provider
Really Simple Syndication, or RSS, isn’t so simple—which explains why it has been slow to catch on for the average marketer, despite being used heavily in the technology sector for a couple of years now. As the technology has improved, though, marketers have begun to embrace RSS as a viable means of content distribution and advertising.