Q&As

Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that

In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard

More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

IT WAS QUITE A SIGHT. As John Williams’ theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even

Saatchi & Saatchi Singapore received the Maxwell Sackheim Best in Show Award last month at the 28th annual John Caples International Awards. The consumer

Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

THE BUILDINGS AND EXHIBITS of the National World War II Museum and the Ogden Museum of Southern Art survived Hurricane Katrina. But with the tourist trade

CANCER AND MARKETING. They don’t exactly go together like peanut butter and jelly, do they? People may have good reason to be skeptical of a cancer treatment