Q&As

I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists

Most marketing execs pay lip service to accountability. But a staggering 84% say their firms’ capacity to measure Web marketing is limited at best. More

Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The

A FEDERAL COURT HAS thrown out parts of California’s Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they’re pre-empted

MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep

Jerrold Ballinger, who covered everything from espionage to direct marketing during a long and distinguished reporting career, died Feb. 28 of cancer

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

Coverage from New Orleans and two special friends have departed from the scene.

IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and