Q&As

Advertising exists to help companies make money. That’s it. There are no moral victories in marketing.

Looking to increase returns? Go digital. Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.

Procter & Gamble has taken delivery of a new data system that will manage marketing campaigns within North America for more than 60 brands.

McDonald’s is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.

Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.

Lowe’s Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association’s (NCAA) men’s basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year’s game.

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

Never mind following the money: For those tracking the activities of search firm Google, the lucre hard to miss it. The Mountain View, CA-based company anticipates raising $2.1 billion through an upcoming stock sale

Coverage from New Orleans and two special friends have departed from the scene.