Q&As

The Federal Trade Commission yesterday issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.

Salesforce.com will acquire Sendia Corp., a wireless technology firm, for $15 million in cash.

Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.

Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P’EatZZa Sandwich.

One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.