Q&As
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Agencies
Coca-Cola Gets into the File-Sharing Business
Coca-Cola North America has launched a music program that is available to download for free to file sharers.
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Agencies
Quebecor Closes Book, Magazine Facilities
Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.
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Agencies
E-mail Patent Has Potential Wide-Ranging Effects
E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.
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Agencies
FTC Warns Hawaii on Kids’ No-E-Mail Registries
The Federal Trade Commission yesterday issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.
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Agencies
United Online Acquires MyPoints.com
United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.
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Agencies
College Partnership Launched Direct Mail Program
College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.
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Agencies
Salesforce.com to Acquire Sendia
Salesforce.com will acquire Sendia Corp., a wireless technology firm, for $15 million in cash.
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Agencies
Macy’s Adds Martha Stewart
Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.
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Agencies
Frederick’s of Hollywood Boosts Online Conversion Rate
Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.
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Agencies
7-Eleven Drives Apprentice Tonight
7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P’EatZZa Sandwich.