Q&As

Since they’re so concerned with style and looking one’s best, it would seem natural that fashion designers would have the spiffiest looking Web presences around.

Learning with style. Many in the next generation of fashionistas are learning the ropes at the Fashion Institute of Technology. Over 10,300 students currently attend the Manhattan school, 84% of who are female. The most popular majors are fashion …

Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home.

Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.

The proxy fight between infoUSA and stockholder Dolphin Limited Partnership I, L.P., escalated on Wednesday, when infoUSA CEO Vinod Gupta issued a letter alleging that Donald T. Netter, who is leading Dolphin

American Bronzing Co. is looking for the perfect direct marketing vehicle in which to cast its lot.

Gigmasters.com gets most of its performers and venues through listings on Yahoo, Google and MSN, with keywords like booking agent and party planner. It also uses some direct mail and space advertising in publications like Strings magazine.

Direct mail is one of the most powerful and effective means of reaching your customers.