Q&As

Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively.
The answer? Both.

What are the latest metrics that will help marketers build the next generation of models, and why do general advertisers seem more willing to embrace them than direct marketers? A group of CRM experts gathered to debate that subject and others.

National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.

Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.

Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.

Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

DOUBLETREE HOTELS: is offering consumers a sweet treat tied to…ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that…