Q&As
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Agencies
Valassis Buys Advo for $1.3 Billion
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.
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Agencies
DMA to Phase Out Its Telephone Preference Service
The Telephone Preference Service is getting cut off. The Direct Marketing Association announced Thursday that it would phase out the service
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Agencies
Sharper Image Catalog Sales Fall 10%
Sharper image Corp. reported sales of $36.4 million for June, off 21% from $46 million last year.
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Agencies
Chase Serves Up U.S. Open Tix Via ATMs
Starting this week, financial services giant Chase has turned its ATMs into instant-win machines, as it distributes more than 5,000 free tickets to the U.S. Tennis Open to be held in New York City later this summer.
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Agencies
Magic School Bus Revs Wise Foods
Wise Foods gets on Scholastic’s Magic School Bus for a regional back-to-school campaign.
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Agencies
Century 21 Sweeps Finalists Gather in Bid for Homeownership
A Century 21 Real Estate sweepstakes drew 125,000 this past spring and the eight finalists are set to gather next week in a competition for the grand prize.
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Agencies
Togony.com Puts Small Restaurants On Web
Many large chain eateries take good advantage of the promotional opportunities available online. But what if local restaurants could do this too?
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Agencies
Preserving paper collectibles is in the bag for Randolph, MA business
Casual comic book enthusiasts read their periodicals and then toss them on the coffee table. Would a serious collector do that? Would Superman leave a chunk of kryptonite lying around the Fortress of Solitude? They turn to businesses like Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.
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Agencies
An American-Style DM Success Story
Early in June, we were looking for a Fourth of July flag to hang on the front porch. We searched the SRDS mailing list directory (www.srds.com) to buy from a company that sells flags by mail, and that has a mailing list for rent.
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Agencies
Tips & Teasers
* The State of West Virginia has teamed with the nonprofit group Mission West Virginia to launch a new program providing training in e-commerce applications for small business and entrepreneurs throughout the state. Four hundred and fifty participants …