Q&As

Score one for Representative John T. Doolittle, a Republican who represents the fourth district of California. His bill, H.R. 5325, seeks to add political telemarketing calls to the list of solicitations consumers may opt out of receiving. Despite the fact that I usually follow a different political star than Rep. Doolittle, I

An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.

Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.

Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.

Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.

McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.

THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…

Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.

After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler’s Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions.