Q&As

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.

Readers who spend enough time on the beach this summer will probably see the following sentiment stretched across the front of a t-shirt: “Old age and treachery will overcome youth and idealism every time.” Today’s exercise in youth and idealism comes from Chad Hurley and Steve Chen, the twenty-something founders of YouTube.com.

For the uninitiated, YouTube is an online video-file sharing service. Would-be Martin Scorseses can upload video clips of pretty much anything, ranging from elaborately produced fantasies to random clips captured on a mobile phone’s video card. These can then be viewed and rated by anyone logging onto the site.

Canadian telemarketers have settled charges by the Federal Trade Commission that they sold phony healthcare discount plans and bogus credit card loss protection to U.S. consumers.

An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.

It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble”.

Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.