Q&As

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.

Readers who spend enough time on the beach this summer will probably see the following sentiment stretched across the front of a t-shirt: “Old age and treachery will overcome youth and idealism every time.” Today’s exercise in youth and idealism comes from Chad Hurley and Steve Chen, the twenty-something founders of YouTube.com.

For the uninitiated, YouTube is an online video-file sharing service. Would-be Martin Scorseses can upload video clips of pretty much anything, ranging from elaborately produced fantasies to random clips captured on a mobile phone’s video card. These can then be viewed and rated by anyone logging onto the site.

Canadian telemarketers have settled charges by the Federal Trade Commission that they sold phony healthcare discount plans and bogus credit card loss protection to U.S. consumers.