Q&As

FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information

MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,

WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m

July 18, 2006 A SLOWDOWN IN THE DM JOB MARKET was reported by Bernhart Associates Executive Search. Its survey of hiring practices noted that only 66%

Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are