Q&As
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Agencies
No, It’s Not Marketing. It’s Just Advertising
Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?
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Agencies
Ring and Rank
How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications
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Agencies
CORRECTIONS
International Masters Publishers’ list manager was misidentified in the June 15 feature It’s in the Cards. ALC oversees the company’s file. In The Hidden
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Agencies
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
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Agencies
NBA Courts Europe with Basket Jam
The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.
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Agencies
Loose Cannon: It’s Summertime! Let’s Ride the (You)Tube!
Readers who spend enough time on the beach this summer will probably see the following sentiment stretched across the front of a t-shirt: “Old age and treachery will overcome youth and idealism every time.” Today’s exercise in youth and idealism comes from Chad Hurley and Steve Chen, the twenty-something founders of YouTube.com.
For the uninitiated, YouTube is an online video-file sharing service. Would-be Martin Scorseses can upload video clips of pretty much anything, ranging from elaborately produced fantasies to random clips captured on a mobile phone’s video card. These can then be viewed and rated by anyone logging onto the site.
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Agencies
FTC Settles with Healthcare-Scam Telemarketers
Canadian telemarketers have settled charges by the Federal Trade Commission that they sold phony healthcare discount plans and bogus credit card loss protection to U.S. consumers.
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Agencies
For Google and Lane’s Gifts, a Click-Fraud Settlement
An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.
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Agencies
Newcastle Brown Ale Sweeps Offers Prizes for Him and Her
It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble”.