Q&As
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Agencies
A Direct Mail Hero
Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the
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Agencies
Rate Shock
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If
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Agencies
Pay Up or Shut Up
IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking
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Agencies
Separate Tables
WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many
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LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through
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Agencies
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers
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Agencies
Pick the Winner – August 06 – Less vs. More
The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became
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Agencies
Chain Calls Gift Card Offer a Scam
Dunkin’ Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the
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Agencies
Open for Business? Not Quite
I’m not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express.
It makes one think that such corporations must have summer interns they don’t know what to do with. So they give them a job that requires no experience, training or common sense