Q&As

Chevrolet, Coca-Cola Co., McDonald’s Corp., PepsiCo’s Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men’s and women’s basketball in the U.S., to sponsor exhibition games, special events and …

Melitta USA takes its new single-serve coffeemaker to college this fall with a 36-campus tour. Melitta will tout its Ready, Set, Joe One-Cup coffeemaker with a sampling program slated to reach 300,000 students. Sample packs include a Ready, Set, Joe …

MasterCard and retailer Bed Bath & Beyond are courting college students with a back-to-school sweeps dangling a grand-prize $100,000 for tuition. The 2006 MasterCard Back to College Sweepstakes with Bed Bath & Beyond gives shoppers one automatic entry …

I’m going to give direct response marketing a rest this week. Brand advertising has more than its shares of foibles, and in the spirit of balance I offer the following, which vivisects one such campaign. A slightly different version of the following piece first appeared in CM Plus (www.chiefmarketer.com/cm_plus), Direct executive editor Beth Negus Viveiros’s excellent newsletter which covers the lighter side of marketing. The spot itself is available on the YouTube video sharing site I wrote about last week (www.youtube.com). Type “Manthem” into the search box and… enjoy?

In a scant six months, Burger King’s television commercials have gone from the sublime to the ridiculous.

(Multichannel Merchant) Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.

(Multichannel Merchant) Hardly anyone talks about what tends to be the most critical component of paid search success: the marketing communications strategy.

(Multichannel Merchant) Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data on Joe and Ted, the company can see that the amount of money they spent is pretty much the only thing the two customers have in common

Is your business ready for data-driven marketing? Did you know that data-driven marketing is nimble enough to fit even multichannel merchants with annual sales of less than $5 million? A little known secret is that data-driven marketing works for any size organization.

La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is …

Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted …