Q&As

A federal judge has barred an individual and a company from engaging in deceptive marketing and ordered them to pay $15,000 in consumer redress.

Quaker Oats Co. lends its Life cereal brand to a popular children’s book series for its first animated DVD.

TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO …

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Banks that issue Simon Property Group’s gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month.

American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes.