Q&As
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Agencies
Simon Wins Court Challenge to Gift Card Fees
Banks that issue Simon Property Group’s gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month.
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Agencies
American Express Reworks Rewards Program
American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes.
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Agencies
TicketsNow Launches ‘InCrowd’ Loyalty Program
Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services.
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Agencies
Cranium Touts Giggle Gear With Skippy, Minute Maid
Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line.
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Agencies
Scion Goes Wild with Scratch Off Campaign
Scion’s gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site …
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Agencies
Who Has What Loyalty Cards in Their Wallet?
Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm.
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Agencies
McDonald’s Taps 25 in ‘Casting Call’ Campaign
McDonald’s has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company’s first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted …
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Agencies
Eddie Bauer, Coinstar Team for Gift Card Service
Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change.
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Agencies
Starbucks Adds Books to Its Menu
Starbucks is giving consumers a new taste for their palates in its stores— The popular coffee chain will market a new book this fall, For One More Day by Mitch Albom. The new product category is the latest effort by Starbucks to reach consumers via …
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Agencies
Visa Puts Employee in the Prize Pool
Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to …