Q&As

Google Inc. has launched a new service that lets businesses offer printable coupons to shoppers under a new deal between its Google Maps service and direct marketing company Valpak.

Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.

Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week’s foiled terrorist plot in London.

The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.

Macy’s Teams Up with Project Runway From L’Oreal makeup and Tresemm

The secret is finally out.
After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney’s Pirates of the Caribbean: Dead Man’s Chest. The secret location? The Bahamas.

Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.

Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker’s 10-city Zoom-Zoom Live Tour.

Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time

All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.