Q&As

Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.

HBO put a new spin on the old saying, “When in Rome, do as the Romans.” In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.

Wondering how to serve your newsletter reader? Follow the example of New York magazine. It views readers not as one horizontal group, but as vertical segments.

Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.

The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take.

Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.

Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.

The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn’t believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal.