Q&As
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Agencies
Teen Boys More Likely to Buy Gift Cards than Girls
Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor.
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Agencies
EBay and Family Circle Kick Off Small Space Design Contest
EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay.
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Agencies
WNBA Unveils Affinity Cards for Fans
The Women’s National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.
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Agencies
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million…ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will…
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Agencies
CRM Providers Add Search Management to Toolkits
A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.
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Agencies
San Diego Chargers Fans to Get Digital Gift Cards
In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers’ online team store during the upcoming season.
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Agencies
Stupid Media Watch: Zany Utah Opinion Writers Strike Again
Two words: Manchurian Candidate. Warning: movie spoiler dead ahead. In this 1962 cold-war thriller, communists brainwash Korean War vet Sergeant Raymond Shaw into being a sleeper agent. Someone shows him the queen of hearts and ka blammo! Shaw turns into a mindless, robot, would-be assassin.
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Agencies
OfficeMax Takes ‘Schooled’ In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its “New Year, New You” campaign.
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Agencies
Domino’s Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino’s Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.