Q&As
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Agencies
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.
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Agencies
RedRoller.com Lets Small Firms Compare Delivery Rates
The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn’t believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal.
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Agencies
Scientist Markets Genetically Engineered Anti-Aging Cream Online
What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics.
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Agencies
What Happens When You Talk to Your Prospect?
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.
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Agencies
Tips & Teasers
The Small Business Administration has launched podcasts for small business owners. The podcasts will feature information and advice for new and established entrepreneurs on all aspects of starting, expanding and financing a small business, as well as business protection.
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Agencies
Chrysler Adds Sweeps to Ask Dr. Z Campaign
More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.
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Agencies
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.
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Agencies
Google Maps Dangle 20,000 Coupons for U.S. Businesses
Google Inc. has launched a new service that lets businesses offer printable coupons to shoppers under a new deal between its Google Maps service and direct marketing company Valpak.
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Agencies
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
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Agencies
Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security
Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week’s foiled terrorist plot in London.