Q&As

In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely.

AT&T Services Inc. filed suit Wednesday in federal court to block more than two dozen alleged data brokers from getting hold of customer information without authorization.

Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”

When it comes to the bare necessities in life, Avis Rent A Car and Crest are giving airport travelers a needed helping hand.

Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.

Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.

Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.

Fully 41% of moms use a rewards-based credit card, but more than half don’t redeem their points.

(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets.

Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It’s the brand’s latest stunt to engage consumers and get them digging for a chance to win the grand prize.