Q&As

Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started?

Too often, marketers think of search engine marketing as a one-way street, believing that merchandising and overall marketing strategy should direct search efforts…period.

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.

It’s hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.

Your company has identified the difference between operational and analytic CRM. And you’ve gone ahead and oriented your customer management efforts toward an analytic bent. So why isn’t the return on investment skyrocketing?

Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.

In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely.

AT&T Services Inc. filed suit Wednesday in federal court to block more than two dozen alleged data brokers from getting hold of customer information without authorization.

Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”