Q&As

Islands are known for fostering a pretty relaxed definition of efficiency. Maybe it

Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more

McDonald’s has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums.

Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton.

Pond’s says why wait for him to ask you out, it’s okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes.

Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men’s Singles Championship to serve up promos right down the baseline of the tennis event.

The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures’ upcoming film The Black Dahlia.

The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network’s college football show College GameDay.

Tilly

Play-Doh is sending kids to the barber’s chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new “do.”