Q&As

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.

NASCAR: has revved up its Official NASCAR Members Club loyalty program giving

KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…

Chili’s Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.

Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …

MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.

Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.

Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.

Carlson Marketing has named Doug Rozen as VP-interactive marketing.

When muckraker Upton Sinclair published