Q&As
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Agencies
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.
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Agencies
Absolutely Pitiful E-Commerce Shopping Cart Abandonment Stats…and Four Ways to Improve Yours
I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”
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Agencies
What’s Your Click-Fraud Color?
HERE’S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most
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Agencies
Web DMers Dreaming of a Green Christmas
CHRISTMAS MAY SEEM FAR off, but online direct marketers already are anticipating the season. They hope to pull in 20% of their 2006 revenue during the
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Agencies
A Big Mac and $1 Million, Please
Some people view dining at McDonald’s as a way to quickly satisfy hunger. For others, at least for a few weeks out of the year, it’s a moneymaking opportunity.
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Agencies
DMers Offer Five Unconventional Tips
THINK E-CARDS ARE STUPID? Then you weren’t sitting in the audience at the 50 DM Ideas in 50 Minutes panel discussion last month at the List Vision conference
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Agencies
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global
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Agencies
Humpty Dumpty Does DM
ARE ADVERTISING PLANNERS who fail to include eggs with direct mail, DRTV and magazine space ads in their channel mixes doing clients an injustice? Before
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Agencies
BACK IN THE INBOX
After shying away from e-mail following the dot-com crash, business-to-business direct marketers apparently are embracing it again, and not just for retention.