Q&As

Would you like a pair of eyeglasses to go with those tires?

Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees’ job level.

The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases.

Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items.

Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases.

Levi’s brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.

BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.

Maritz Incentives has launched the “exclusively yours” global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.

Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products.

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.