Q&As

MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.

Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.

Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.

Carlson Marketing has named Doug Rozen as VP-interactive marketing.

When muckraker Upton Sinclair published

In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.

I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”

A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

If there’s one thing direct marketers know, it’s that you can’t take anything on faith. But they tend to forget that when marketing to the religious.

The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector