Q&As
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Agencies
Maritz Incentives Debuts Global Rewards Catalog
Maritz Incentives has launched the “exclusively yours” global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.
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Agencies
Carter Promotions Merges with Target Marketing Group
Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products.
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Agencies
AT&T Promo Turns Football Fans to Video Producers
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.
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Agencies
News Briefs
KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…
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Agencies
P&I Postscript
NASCAR: has revved up its Official NASCAR Members Club loyalty program giving
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Agencies
Chili’s Spices Up Gifts Cards with Customizable Option
Chili’s Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …
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Agencies
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.
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Agencies
Alltel Promo Gives Students Own Game Day
Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.
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Agencies
Kraft Touts Baskin-Robbins with Kids’ Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.