Q&As

BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.

Maritz Incentives has launched the “exclusively yours” global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.

Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products.

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.

KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…

NASCAR: has revved up its Official NASCAR Members Club loyalty program giving

Chili’s Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.

Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …

MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.

Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.