Q&As

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

A federal judge in Atlanta has awarded EarthLink an $11 million judgment against Nevada Internet marketing company KSTM, LLC for allegedly sending unsolicited e-mail violating the Can Spam Act through EarthLink’s servers, the Internet service provider said Wednesday.

The U.S. Postal Service Board of Governors (BOG) said it expects to implement postage rate increases in May that will raise standard mail rates 9%.

First Data Corp. has named Susan Hendricks president of First Data Resources.

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield…IPSH!: the global mobile marketing agency, has expanded into…

Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.

College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.

Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.

ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.