Q&As
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
Arhaus Furniture Celebrates 20 Years Retailer and direct marketer Arhaus Furniture celebrates its 20th anniversary with a sale catalog that luxuriously showcases its dedication to “natural materials, hand-made artistry” and global style. While the …
-
Agencies
Book Mailer Settles with Irate Customers
A New York-based mail-order book club has agreed to pay $40,000 to settle customer complaints including undelivered merchandise and shipments that were not ordered.
-
Agencies
Canon Frames NFL’s Archie Manning for Photo Contest
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year’s Super Bowl as a grand prize.
-
Agencies
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands.
-
Agencies
Human Fruit Stages ‘Protest’ for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets “protesting” in Chicago this month and handing out samples of Naked Juice.
-
Agencies
Three Trends That Will Transform Your Loyalty Strategy
As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics
-
Agencies
Analytics in Perspective: Keep It Simple and Relevant
You may not have been able to carry on your toothpaste or drinks on your last flight, but many tried out sudoku puzzles or helped the person next to them work the solutions.
-
Agencies
Meet the Brokers: Michael Fishman
Today we meet Michael Fishman, vice president of the list brokerage division at Specialists Marketing Services Inc., Weehawken, NJ.
-
Agencies
Dr Pepper Reprises $1 Million Football Throw Contest
Dr Pepper is back to quench college football fans’ thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick ’em Game presented by Dr Pepper. The promotion is touted on more than 300 million Dr Pepper cans.
-
Agencies
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world’s most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.