Q&As

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri’s Pampers, perhaps.)

Frito-Lay is putting at least some of its Super Bowl advertising in consumers’ hands this year.

Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.

Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.

I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.

Banta Corp. plans to close five printing plants and eliminate more than 500 jobs, or about 6% of its work force, as part of an ongoing effort to cut costs.

Pier 1 Imports Inc. posted a net loss of $73.1 million, for the second quarter, compared to a net loss of $6.4 million the prior year.

Pay88 Inc, a Chinese electronic payment-processing firm, has acquired online marketing systems developer Qianbao for an undisclosed amount of stock.

Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.

Today we meet Kerri A. Mulhern, a brokerage account executive with Adrea Rubin Marketing. Originally from New Jersey, now she lives and works from home in Texas.